Salient
Salient Extra Light
Salient Extra Light Italic
Salient Light
Salient Light Italic
Salient Book
Salient Book Italic
Salient Medium
Salient Medium Italic
Salient Demi Bold
Salient Demi Bold Italic
Salient Bold
Salient Bold Italic
Salient Heavy
Salient Heavy Italic
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Extra Light
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Extra Light Italic
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Light
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Light Italic
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Book
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Book Italic
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Medium
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Medium Italic
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Demi Bold
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Demi Bold Italic
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Bold
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Bold Italic
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Heavy
Typography is the design and arrangement of the simple graphic glyphs that embody language. A typeface conveys tone and emotion, often before a single word is read. Each character is shaped by centuries of use, misuse, and reinvention; these glyphs aren’t static, they mutate to reflect shifts in culture and technology. Type carries the fossil imprints of its evolution: the serifs of the Roman chisel, the flourish of pen on parchment, and more recently, the mechanical construction of pixels and Bézier curves. The anatomy of a typeface – its ascenders, bowls, terminals, x-height – operates as a kind of dialect; a grotesque sans and a humanist serif speak with very different inflections. Typography is rarely neutral – it encodes values like reliability, luxury, rebellion, sincerity, intimacy. True geometry rarely reads well to the human eye. Letters must often be subtly distorted to look correct. Circular letters like “O” overshoot the baseline and cap height to appear optically aligned; vertical and horizontal strokes differ in thickness to appear equal. These imperceptible adjustments are foundational to good type design.
Salient Heavy Italic
Salient Character Set
About
Elegant, classic yet contemporary. Salient is a updated interpretation of the Didot school of type design, typified by Giambattista Bodoni in Italy and the “modern” French styles of high-contrast fonts cut by Fermin Didot in Paris the early 19th century.
Salient is not a historical revival but a contemporary reworking, using fewer pen-derived forms especially in the lower case. This gives it a cleaner edge. Instead of ball serifs, it uses lightly flicked stroke terminals.
Salient is suitable for both text and headline, and the wide range of weights make it a versatile choice for books, magazines, reports, posers, packaging and corporate identities.